ABOUT ARTOV

A R T O V specialises in helping businesses win by realising their full potential through carefully crafted business strategies. We offer our knowledge, insights, and business tools to assist you to:

design, develop, or review your corporate, business, operational, and sustainability strategies
identify your strategic and sustainability priorities
harness your strengths and identify opportunities to test and exploit
take a more holistic approach through alignment and adoption of sustainability principles and practices of circularity, sustainable development, and environmental, social and governance (ESG)
manage sustainability risks and opportunities
understand the ecosystem – the players (who is who), what is new, what you need to know, who can help you, where to focus your attention, how to implement changes and when
reduce cost by adopting both sustainable and circular practices
redesign your operations to be more effective and efficient
develop a sustainability roadmap to help guide your strategy execution
report on your sustainability performance (yes, we are GRI certified)
solve your business problems.

Whether you’re a one-man band or have 5, 50, or 500 employees, ARTOV can help you develop a strategy to realise your vision and business goals.

Let's Discuss Your Business

MEET THE TEAM

Haedon Smith
Founding Director and Strategy Consultant
MBA | BA (Psychology) | GRI Certified

I created A R T O V to improve our world by making it easy for small and medium-sized businesses to create and execute sustainable business strategies.

Through good strategy design and incremental execution, your business can easily differentiate itself from others, lead the charge in sustainability and improve your bottom line.

Over the past 20 years, I have helped the government, NGO sector and private enterprises in New Zealand and Australia thrive, by helping them to implement their strategies and solve their strategic, commercial, operational, service design, performance, and housing problems.

Through my experience, MBA studies, and know-how, I have developed acumen in areas that can help you and your business prosper including – governance, leadership, strategy review, design and execution, sustainability management, change management, risk management, relationship management, business development, research and analysis, operational excellence, and project management, to name a few.

When you engage in A R T O V ’s services, you will receive my personalised attention, practical and innovative solutions, and tangible high-quality reports.

This is just the start of bigger things to come, and I am excited about what lies ahead, and what we can achieve together.

Get in touch today to discuss your business needs.

Let's Discuss Your Business

Michelle Liefting

Strategy Consultant
MBA | BTech (Food) Hons.

Michelle’s project work is of the highest quality and standard.

She brings extensive knowledge and experience in finance, analysis, supply chain, B2B and B2C sales, marketing, and logistics. Her success is no surprise, given her love of data analysis and modelling, approachability, business acumen and problem-solving ability.

She has worked for several of New Zealand’s largest retail, manufacturing, and FMCG employers, as well as SaaS companies in Australia.

Michelle is a very valued member of the A R T O V consulting team and provides an amazing service to our clients.

Patrick Coelho
Strategy Consultant
PhD (English Literature) | MBA | MA (Journalism and Mass Communication) | MA (English Literature & Language) | BA (English Literature & Language)

Patrick is a highly qualified consultant with a wealth of experience in the fields of education and media, and more recently climate change and sustainability.

He is self-motivated, solutions-oriented and a master communicator. He can effortlessly build trusting relationships with clients which enables him to best understand their needs and deliver valuable advice and solutions to their problems.

His involvement in strategy, sustainability and climate change extends beyond an interest. He is actively engaged in growing awareness at Victoria University of Wellington, recently completed a professional consulting engagement on the impacts of climate change for Foodstuffs New Zealand, and contributed to national-level workshops on Climate Change Scenarios for the New Zealand Tertiary Institutions.

Patrick is a rare talent who is a highly valued team member at A R T O V.

”Every business idea starts with a vision, a thought, a concept. To realise the vision, it must be transposed into a well-designed business strategy, and then executed by a capable team through effort and action.
Haedon Smith, Founder and Director of ARTOV.

ABOUT ARTOV

ABOUT ARTOV

MEET THE TEAM

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